Genesis is one of the best WordPress frameworks around. Whether you want to build a simple blog or a business site, Genesis has you covered. Customizing a Genesis-powered website is not that hard.. Plugins such as Genesis Custom Footer make the job easier. It adds a section to the Genesis Theme Settings page that allows you to enter HTML to output in your site’s footer.
The plugin is pretty simple to use. Just enter your custom text or HTML in the appropriate box, and the plugin does the rest for you. This tool is available for free.