Facebook can be a huge traffic driver for your website if you take the time to promote your content to the community the right way. At the very least, you should publish your latest posts to your Facebook page. There are multiple tools available for WordPress webmasters to do just that. Add To Link is a plugin that simplifies the process. Just install it on your website and let it take care of the rest for you.
Add Link to Facebook has a ton of options for you to customize. You are in control of how your stories show up on your Facebook account. To get started with this plugin, you are going to have to create a Facebook app and provide your app ID to this tool. Add Link to Facebook integrates other Facebook tools into your website. For instance, you can add Facebook like button or login system to your website. You can also choose to import comments from Facebook or send your WordPress comments to that site.
Hootsuite is our favorite tool when it comes to managing social networks such as Facebook and Twitter. It can be used to post your articles to Facebook, Twitter, and LinkedIn automatically. All you have to do is connect your social profile to Hootsuite, add your RSS feed (go to Settings / RSS/ATOM), and choose which profile you want new entries to get posted to.
You do want to take time to engage your Facebook fans and friends. But the above tools do save you time promoting your content in that community.