Pinterest should not need any introduction. It is an awesome site capable of driving a ton of traffic to your website. Pinterest is introducing new features for webmasters regularly to help them get more out of their Pinterest experience. In order to get Analytics and other useful Pinterest features, you will need to verify your site though.
To get started, you need to make sure you have the latest Pinterest interface enabled (this will not be an issue once Pinterest rolls out the design to everyone). Go to your profile and edit your website field to verify your account. You have two ways to do it. I prefer adding the appropriate meta tag to my site’s header. But you could always download the verification file off of Pinterest and install it on your server.
Pinterest has the potential to run a lot of traffic to your website. You are going to get more out of it by verifying your site though.