A/B testing is a great way to optimize your website for conversion. No matter how great your website is, you can’t afford to sit around and not test your design to optimize it for better conversion rates. By doing split testing, you can identify the pages and offers that work the best for your business. Max A/B is a free WordPress plugin that lets you do more testing and spend less time worrying about code.
Creating new experiments using this plugin is pretty easy. It supports your original page as well as three variations of your pages. The conversion page can be on your main website or any other domain. You are in control of when your experiments end. If you choose the manual way, your experiments continue until you have enough data to stop and make decisions.
Max A/B works with any theme. All you need is multiple variations of your original page to test your main page against. Your stats are calculated in real time, giving you instant feedback along the way. Split testing won’t do you miracles. There are more advanced testing methods that are far more effective in improving your conversion rates. Nevertheless, Max A/B provides its users with an easy way to get their feet wet with testing and conversion optimization.